Searcher
Héctor Ortega Rosas
Héctor Ortega Rosas
Internal Partner
Mexico City

A graduate in Applied Mathematics and Computer Science (UNAM), he has worked for four years in the Client Solutions department of BBVA Mexico, where he performs the role of Data Specialist Manager. He previously formed part of the Financial Education team, conducting various analyses related to the behavioral change of customers who attended workshops related to savings, credit cards, digital banking, among others.

Latest publications

We presented the results of a Randomized Control Test (RCT) to people who received nudges through SMS in order to promote financial health variables. The target population was about 95,000 people in two age groups: 27 to 38 and 39 to 56 years old.