Searcher
Susana Ramos Villaseñor
Susana Ramos Villaseñor
Internal Partner
Mexico City

A graduate in Marketing with 10 years’ experience in massive and semi-massive communication campaigns. Since 2014 she has worked as a content, campaigns and events consultant in the Financial Education area at BBVA Mexico. Currently, in the role of Discipline Manager, she is focusing on the application of behavioral sciences in different projects with the aim of placing the customer in the center of the stage.

Latest publications

We presented the results of a Randomized Control Test (RCT) to people who received nudges through SMS in order to promote financial health variables. The target population was about 95,000 people in two age groups: 27 to 38 and 39 to 56 years old.