Ana Isabel Segovia
Ana Isabel Segovia
BBVA Regulation - Regulation Manager

Ana Segovia was Digital Regulation and Trends Economist at BBVA Research, and she worked in topics related to Digital Identity. Since January 2019 she moved to Regulation and Internal Control, in the Regulation unit.

She joined BBVA in 2004, to work as a counsel at the legal department, where she was ten years in charge of the Knowledge Management department.

Before joining BBVA,she worked for Clifford Chance LLP.

She holds a degree in Law from Universidad Complutense de Madrid, in Political Science from Universidad Autonoma de Madrid and an Executive Master in Digital Business from ESADE.

Latest publications

After all the data breaches that companies have suffered in the past few months, businesses need to focus on regaining consumer trust in order to be able to keep collecting data, which is imperative for technological advances.
The General Data Protection Regulation (GDPR), which comes into force today, aims to harmonise and reinforce the legal framework of personal data protection in Europe. It is an update of the previous Directive of 1995, which had become clearly obsolete as a result of the rapid development of the new technologies.
The ability to prove that you are who you say you are is a cornerstone of economic and social development, because it allows us access to basic public and private services, such as health, education and financial services... According to the World Bank, there are some 1.1 billion people in the world who cannot prove their identity, i.e. 14% of the entire population.