Spain | BBVA Research Big Data Consumption Monitor Nov 12

The Big Data consumption indicator in Spain fell by 1.5% year-on-year in the first week of November, reversing the previous rebound. Heterogeneity persists across categories, with Insurance and finance (+9.6%) rising and Other goods and services (-8.0%) falling. Disparate results are seen at a regional level.

Key points

• Key points:
• By category, the highest year-on-year growth as of November 8 was in insurance and finance (+9.6%) and fashion (+4.1%), while the largest drops were in other goods and services (-8.0%) and alcohol and tobacco (-4.1%).
• At the autonomous community level, Ceuta recorded the highest year-on-year consumption rate (+3.6%), while Navarre (-3.2%), the Basque Country (-2.9%), and Madrid (-2.7%) had the lowest. 18 of 19 communities had negative rates.
• Among the monitored cities, Malaga is the only one to record a positive year-on-year rate (+0.4%), while Barcelona shows the sharpest decline (-4.4%), followed by Madrid (-3.8%) and Bilbao (-3.7%).

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