Spain | Fires drag down tourist spending in Ávila; lesser impact in Madrid and Toledo

Summary

The late July fires reduced tourist spending primarily in Ávila, while the impact was limited in Toledo and practically zero in Madrid, with a gradual recovery as the control of the fires progressed.

Key points

• Key points:
• In-person spending in Ávila by customers from other provinces fell by 23.2% year-on-year during the week of July 23 to 29, which contrasts with what was observed in the rest of Spain.
• In Toledo, the effect was moderate (-2.6% year-on-year in non-resident spending), while Madrid maintained stable behavior and even registered a positive growth differential compared to the rest of the country.
• Madrid residents reduced their spending outside the province by 8.4% year-on-year during the week of the fires, reflecting lower mobility towards other territories.
• Spending flows show a decrease in purchases in Ávila by residents of Madrid and Toledo, while those made in Madrid by residents of Ávila and Toledo increased, in line with the displacements caused by the emergency.

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