Spain | Higher supermarket and lower food service spending during the World Cup final

Summary

The World Cup final modified the consumption pattern: spending increased in supermarkets and fell in food service, reflecting a greater preference for watching the match at home.

Key points

• Key points:
• On the day of the final, in-person food purchases grew by nearly 30 points compared to a typical Sunday in July.
• Spending in bars and restaurants fell by 3% during the match, but rebounded by nearly 20% the following day due to the celebrations.
• In the online channel, the final reduced food spending and had a limited impact on food service, although other matches did boost consumption.
• Total spending showed barely any significant changes, both in the in-person and online channels.

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