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Published on Monday, August 13, 2018

Are we ready for personalised prices?

Summary

Higher information processing capability provides ever better information about customers, what they need or do not need, whether or not they are willing to pay more, and what their financial situation is.

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Documents and files

Press article (PDF)

Juan_Ruiz_Expansion_Precios

Spanish - August 13, 2018

Press article (PDF)

Juan_Ruiz_Expansion_Prices

English - August 13, 2018

Authors

Juan Manuel Ruiz
Juan Manuel Ruiz Chief economist for Latam
BBVA Research
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