Spain | More online and less social spending: consumer behavior this Christmas season

Summary

BBVA Research’s Big Data consumption indicator shows that spending remained broadly stable during the 2025 Christmas season, with a slight increase of 0.3% compared to the same period of the previous year.

Key points

• Key points:
• The analysis by payment methods reveals a clear dichotomy: overall consumption remained virtually flat (+0.3%), but the breakdown once again shows stronger momentum in the digital environment
• Online card purchases grew by 3.5%, while in-store purchases fell by 3.0% and cash withdrawals declined by 7.6%
• Transfers decreased by 5.5%

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