Colombia | Christmas shopping in Colombian homes

Christmas changes Colombians' consumption habits. In this opinion column we look at what the official DANE figures and our BBVA Big Data Consumption Tracker data say about household spending trends in December.

Key points

• Key points:
• December has the highest spending of the year: not only because it accounts for 13% of total spending for the year, surpassing the second most important month (October) by 20%, but also because the average amount of each purchase is the highest.
• The reign of the last month is even more prominent when it comes to clothing purchases: December accounts for 25% of the year's total.
• Department stores, which sell everything from computers to clothing, are the main beneficiaries of the consumption boom in December, but other activities such as restaurants, fuel and transportation are also important.

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