Colombia | Consumption patterns in Colombia

The use of Big Data analysis, based on BBVA transactions, allows us to analyze the spending patterns of Colombians. In this infographic we present consumption trends by gender, moment of time and age, among other considerations. In addition, we summarize the main changes implied by the pandemic.

Key points

• Key points:
• In Colombia, 56% of spending is made by men and 44% by women.
• Credit card and online purchases have higher prevalence among people with higher education. In addition, women professionals or with specialization are equaling or surpassing men's spending.
• Saturday is the day when Colombians spend the most. Sunday is the day when they spend the least. During the pandemic, the day with the lowest spending was Thursday, the differences between days were reduced and spending increased on Sundays.
• People between 35 and 44 years old are the highest spenders in the country, both men and women. Those over 65 years of age contribute the least to national aggregate spending.
• The pandemic led to a decentralization of spending, with intermediate cities and small municipalities being more important.

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