Spain | Black Friday boosts consumption by over 12%

Summary

The Black Friday campaign has generated significant momentum in BBVA Research's Big Data consumption indicator, which grew by 12.3% during the last week of November compared to the average for the last weeks of previous months.

Key points

• Key points:
• The impact of Black Friday was widespread and positive.
• The highest growth was concentrated in fashion and footwear (90.2%) and household equipment (63.9%).

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