Colombia | What Happened on Black Friday Weekend in Colombia?

Summary

Black Friday 2025 reshaped spending in Colombia: household consumption and business investment soared versus a normal weekend, led by booming apparel sales and uneven regional patterns, yet real growth slipped slightly compared with the 2024 Black Friday weekend.

Key points

Key points:
The report traces how consumer spending behaved over the 2025 Black Friday weekend, defined as 28–30 November, against the other November weekends. In real terms, total outlays jump 85%, with purchases of goods rising 102% and spending on services expanding 55%.
Looking across categories, apparel clearly dominates the event. Clothing purchases surge by around 190% versus a normal weekend, while household-related items, education, transport and food also post sizeable gains. Recreation and communications, by contrast, record the most modest real increases.
The infographic highlights strong regional contrasts. For apparel, all major cities show very pronounced growth, headed by Montería and Valledupar, whereas Bogotá and Cali display more moderate responses. A similar picture emerges by department, with Córdoba and Cesar posting the largest increases in spending on clothing.
When the 2025 Black Friday weekend is compared with its 2024 counterpart, real sales retreat slightly. Overall consumption falls by 2.8%, and both goods and services register real declines. The document links this pattern to the solid pace of consumption during 2025, which reduced reliance on specific discount campaigns.
Finally, the study turns to business investment. Transactional data reveal that firms use Black Friday to step up purchases of productive assets: relative to a typical weekend, total investment climbs about 112%, with sharp increases in housing, construction, biological resources and other assets, although only these last components grow in real terms versus 2024.