Published on Monday, April 29, 2019 | Updated on Friday, May 17, 2019

Colombia | Colombian consumer profile

A profile of the Colombian consumer was created by analyzing different variables that determine their consumption decisions, such as: age, sex, income, household size, source of income, form and place of payment, purchasing power and consumption habits.

Key points

  • Key points:
  • Characterization of the Colombian population
  • The income and sources of income of Colombians
  • Expenditure and forms of purchase of Colombian households
  • Where are we going?

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