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Published on Tuesday, April 22, 2025

Mexico | Mexico's tariff puzzle: trickier than it seems

Summary

The "Plan Mexico" is emerging as a key initiative to mitigate the tariff shock and reposition the country as an attractive destination for investment. Mexico holds a relatively favorable position among the five largest exporters to the United States, which could revitalize Foreign Direct Investment (FDI) inflows.

Key points

  • Key points:
  • Under the current tariff framework, Mexican exports to the United States could face a weighted average tariff of up to 23%.
  • To lower Mexico's average tariff, industrial policy should prioritize maximizing the share of exports to the U.S. under the USMCA. This requires increasing the domestic value added to exports. It is encouraging that this is a core objective of Plan Mexico.
  • The government must continue cooperating on migration and fentanyl trafficking issues—areas in which it has made significant progress, even acknowledged by the Trump administration—to enable a reduction of the related tariff from 25% to 12% or even 0% in some instances.
  • It is also essential to continue conveying to U.S. stakeholders—including congressmen, the private sector, and the Trump administration itself—that protectionism against Mexico undermines U.S. competitiveness.
  • Although Mexico currently faces a much higher average tariff than last year, the protectionist stance toward China (facing tariffs above 125%) remains substantially harsher, potentially creating room to attract more investment.

Geographies

Documents and files

Report (PDF)

Mexico | Mexico's tariff puzzle: trickier than it seems

English - April 22, 2025

Report (PDF)

Mexico | Mexico's tariff puzzle: trickier than it seems

Spanish - April 22, 2025

Authors

DL
Diego López BBVA Research - Senior Economist
CS
Carlos Serrano BBVA Research - Chief Economist
SV
Samuel Vázquez BBVA Research - Principal Economist
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